Chip Heath is an American academic. He is the Thrive Foundation for Youth Professor of Organizational Behavior at the Stanford Graduate School of Business, and the co-author of several books.
Dan Heath is an American bestselling author, speaker and professor at Duke University. He, along with his brother Chip Heath, has co-authored four books, Made to Stick: Why Some Ideas Survive and Others Die (2007), Switch: How to Change Things When Change Is Hard (2010), Decisive: How to Make Better Choices in Life and Work, and The Power of Moments: Why Certain Experiences Have Extraordinary Impact (2017).
He is also a columnist for Fast Company magazine. Made to Stick: Why Some Ideas Survive and Others Die was co-written with Heath's brother, Chip.
Made to Stick was named the Best Business Book of the Year, was on the BusinessWeek bestseller list for 24 months, and has been translated into 29 languages.
In January 2018, Heath began hosting Choiceology, a podcast about behavioral economics.
